Bringing innovation to patients through Strategic product commercialization.

Executive Leader with over 20 years experience in FDA-Regulated products.

With nearly two decades of leadership across the drug, device, and diagnostic sectors, I offer a rare fusion of high-level strategic vision and hands-on operational execution. I specialize in transforming complex innovations—from acute care nitric oxide therapies to aesthetic medical devices—into market-leading brands by navigating intricate FDA pathways and global alliances. By bridging the gap between scientific insight, clinical data and commercial readiness, I ensure that life-changing products reach patients through scalable, data-driven, and patient-centric strategies.

Most recent learning adventure: Coursera/Google AI Essentials

My current reading list:

  • The Ai-driven Leader by Geoff Woods

  • A Weird and Wild Beauty: The Story of Yellowstone, the World's First National Park by Erin Peabody

  • The Daily Stoic by Ryan Holiday and Stephen Hanselman

Other recent reads: At Home by Bill Bryson

Professional Experience

Vice President, Commercial Operations and Marketing. VERO Biotech
Bridged the gap between complex drug-device innovations and the acute care bedside by optimizing the entire commercial engine. From mapping the customer journey to architecting data-driven Salesforce solutions, I ensured that operational excellence translates directly into seamless clinical enablement.

General Manager, ULSPIRA. Airgas Therapeutics
I was the strategic architect for market entry, specialized in navigating the high-stakes intersection of international alliances and FDA regulatory pathways. By securing ANDA and 510(k) clearances, I transformed clinical concepts into "US-ready" products that redefined standard-of-care.

Healthcare Business Strategy Director. Airgas Healthcare
Drove long-term value creation by identifying and de-risking market expansion opportunities in the respiratory and critical care spaces. My focus was removing adoption barriers and leveraging competitive intelligence to ensure new therapies achieve both clinical impact and sustainable profitability.

Senior Marketing Projects Developer. Air Liquide Healthcare
Specialized in long-range strategic forecasting, designing 10-year roadmaps that align global corporate goals with the nuances of the US healthcare landscape. By partnering with high-growth startups and consultancy firms, I sourced the next generation of healthcare investments.

Principal. PERSU Consulting
I empowered emerging and established healthcare brands to find their voice through compelling clinical storytelling and high-performance CRM infrastructure. I focused on positioning a startup for national re-launch by aligning brand identity with the educational needs of modern practitioners.

Medical Affairs & Clinical Education Director. Merz Aesthetics
Cultivated deep scientific credibility by building high-performing teams that turn complex clinical data into actionable physician education. Through strategic KOL engagement and robust advisory boards, I ensured the "clinical truth" of a product drives its market differentiation and safety.

Medical Affairs Project Manager. BioForm Medical
I built the foundational infrastructure for the Medical Affairs department, establishing the SOPs and compliance frameworks necessary for ethical, high-impact commercialization. I leveraged CRM technology to transform field interactions into measurable trends that inform better service and education.

Clinical Education Marketing Manager. BioForm Medical
Managed "train-the-trainer" programs and peer-to-peer learning models that bridge the gap between technical science and clinical practice. By creating high-fidelity educational resources, I empowered healthcare providers to deliver superior patient outcomes with confidence.

Marketing Communications Specialist. Genoptix Medical Laboratory
Drove rapid revenue growth by translating complex diagnostic services into high-impact physician marketing programs. My work ensured that novel oncology and hematology offerings were effectively launched, branded, and adopted within the clinical community.

Education

Masters, Bioscience. Keck Graduate Institute
BS, Chemistry. University of Texas at Austin

Continuing Education

Women Who Mean Business. McCombs Business School, University of Texas at Austin (2021)
International Perspectives Program. Merz Pharmaceuticals (2012)
New Manager Bootcamp. Center for Executive Education, UC Berkeley (2011)

Rio Grande Gorge, Taos, NM

Photo Credit: Suzanne Hagin